Leadership in Data and Product
Data leadership at a Y Combinator-backed startup (Beek). Data-driven product strategies that accelerate growth.
Where I drive impact combining product, data and business.
Data leadership at a Y Combinator-backed startup (Beek). Data-driven product strategies that accelerate growth.
Define product vision and own business outcomes. Launches across 7 Latin American countries.
From ideas to launch. Expert in GTM, Growth and MVPs that solve real problems.
Build new business models in complex sectors like CPG (FEMSA), blending scale and agility.
Selected experiences that shaped my approach as a builder.
I lead a 7+ data team and a modern data platform (Databricks, Airflow) for one of the world’s largest beverage distributors. We design ETL pipelines and ML models for credit risk and commercial optimization that shorten decision cycles and increase customer ROI, prioritizing scalable, governed solutions aligned to the business.
At Beek , I built and led the data team for nearly 4 years. I orchestrated end‑to‑end data projects, defined roadmaps and KPIs, and designed the analytics stack (DWH, dbt, Airflow) to enable fast decisions and experimentation at scale. I owned initiatives across acquisition, engagement and monetization, and led hiring and mentorship.
At Mercado Crédito I led end‑to‑end fraud detection models, reducing losses and improving credit approval with rigorous experimentation. I applied NLP to elevate seller experience and partnered with product/engineering to ship models to production safely and measurably.
Azollon: the AI copilot that automates sales over WhatsApp.
Have an idea that could change an industry? Write me.